Evenimentul a reunit peste 170 de antreprenori, investitori si reprezentanti ai companiilor din regiunea Ardealului si Bucuresti, precum si oameni de afaceri straini, interesati de oportunitatile de colaborare cu piata din Emiratele Arabe Unite. Domeniile reprezentate au inclus real estate, IT & Tech, energie, infrastructura, agricultura, industrie alimentara, HoReCa, sanatate, servicii profesionale si tehnologie, reflectand diversitatea si dinamismul mediului de afaceri regional.
Un moment de referinta al editiei din acest an l-a constituit prezenta, in premiera in Romania, a dezvoltatorului imobiliar din Dubai, One Development, prima companie de acest tip din UAE care a participat oficial la un forum regional de business in Romania. Reprezentantii companiei au prezentat date si informatii esentiale pe care orice investitor interesat de sectorul real estate din UAE trebuie sa le aiba in vedere anterior realizarii unei investitii. Interventia lor a vizat atat proiectele majore dezvoltate in Emirate, cat si elemente strategice precum zonele de interes din Dubai si Abu Dhabi, tipologiile de proiecte cu randament ridicat, dinamica cererii in segmentul rezidential si mixed-use, precum si particularitatile pietei locale din perspectiva reglementarii si a structurii investitionale.
Totodata, acestia si-au exprimat deschiderea pentru identificarea unor oportunitati de investitii si parteneriate pe piata romaneasca, subliniind potentialul unor colaborari bilaterale in dezvoltari rezidentiale, proiecte mixed-use si initiative imobiliare cu componenta internationala.
Organizatori si initiatori ai dialogului economic
Evenimentul a fost organizat prin implicarea directa a mediului de afaceri local, sub coordonarea dlui Lucian Pop, CEO al Creative Home, si initiator al Romania-UAE Business Summit.
Alaturi de acesta, in calitate de co-organizatori, s-au implicat activ societatile de avocatura Al Safar & Partners Advocates & Legal Consultants si PGC Partners Attorneys at Law, reprezentate de dl. Paul-George Căta, avocat Partener. Acestea au avut un rol esential atat in organizarea si coordonarea evenimentului, cat si in prezentarea aspectelor juridice relevante privind extinderea antreprenorilor romani in UAE (i.e., cadru legal aplicabil, procesul de deschidere al unei companii, contracte necesare).
Totodata, echipa a contribuit activ la facilitarea dialogului dintre antreprenorii romani si reprezentantii mediului de afaceri din UAE si international, oferind claritate asupra cadrului legal aplicabil si sprijin concret pentru structurarea unor potentiale parteneriate internationale.
Participare institutionala si deschidere oficiala
Dialogul economic a avut loc in prezenta reprezentantilor Ambasadei Emiratelor Arabe Unite in Romania, care au subliniat interesul constant al Emiratelor pentru consolidarea cooperarii economice cu Romania, in special cu regiunea Transilvaniei, recunoscuta pentru potentialul sau industrial, tehnologic si agricol.
La intalniri si eveniment a fost prezent si dl. Viorel Băltărețu, Secretar de Stat in cadrul Ministerul Economiei, Digitalizării, Antreprenoriatului și Turismului, precum si dl. Viorel Badea, Consulul General al Romaniei la Dubai, reprezentand Consulatul General al Romaniei la Dubai, a caror prezenta a consolidat dimensiunea institutionala si diplomatica a evenimentului.
In acest context, delegatia a fost primita oficial la Primaria Municipiului Cluj-Napoca, unde a avut loc o intrevedere institutionala cu primarul Emil Boc. Discutiile, desfasurate in Sala de Sticla a Primariei, au vizat consolidarea relatiilor economice bilaterale Romania–UAE si dezvoltarea potentialului economic si de inovare al Clujului.
In cadrul intrevederii, dl. Hamdan Khalifa Shaheen Khalifa Almarar, Șef al Secției pentru Diplomație Economică, Politică, Media și Publică la Ambasada Emiratelor Arabe Unite in Romania, a prezentat viziunea privind dezvoltarea relatiilor economice dintre cele doua state si oportunitatile de cooperare in domenii strategice. Totodata, a fost discutata initierea unui posibil parteneriat intre municipiul Cluj-Napoca si un oras din Emiratele Arabe Unite, ca baza pentru proiecte comune in domenii precum administratia publica moderna, investitiile si schimbul de bune practici.
Ulterior, programul a continuat la Casino – Centrul de Cultura Urbana, unde s-a desfasurat evenimentul de business Romania–UAE Strategic Bridge, cu prezentari tematice privind dezvoltarea relatiilor bilaterale, rolul diplomatiei economice si perspectivele investitionale, aspecte legale necesare privind extinderea business-urilor in UAE si formarea de parteneriate. La discutii au participat reprezentanti ai Guvernului Romaniei, ai Consiliului Judetean Cluj, ai corpului diplomatic si lideri ai mediului de afaceri din Romania si UAE.
Prin aceasta intrevedere oficiala si prin evenimentele conexe organizate in cadrul forumului, Cluj-Napoca isi consolideaza pozitia de oras european activ, deschis parteneriatelor internationale si orientat spre dezvoltare economica sustenabila.
Suport juridic si strategic pentru extinderea in UAE
Prezenta reprezentantilor Al Safar & Partners Advocates & Legal Consultants si PGC Partners Attorneys at Law, in calitate de organizatori si parteneri juridici ai evenimentului, a adus o componenta practica si aplicata discutiilor.
Au fost abordate teme precum:
- structurile juridice disponibile, precum si zonele potrivite pentru infiintarea de companii in UAE (Mainland vs. Free Zones);
- regimul fiscal si facilitatile investitionale;
- mecanismele de protectie a investitiilor;
- parteneriate strategice si joint ventures intre companii romanesti si emirateze;
- pasii concreti pentru accesarea pietei din Abu Dhabi si Dubai.
Prin interventiile lor, organizatorii au prezentat in mod structurat cadrul juridic aplicabil in UAE si au raspuns punctual intrebarilor antreprenorilor, oferind claritate si acces la informatii verificate, esentiale pentru fundamentarea unor decizii investitionale si, de regula, dificil de obtinut fara asistenta specializata.
Networking aplicat si intalniri B2B
Evenimentul a inclus sesiuni extinse de networking si intalniri B2B, in cadrul carora antreprenorii romani au avut ocazia sa isi prezinte proiectele direct reprezentantilor si potentialilor parteneri straini interesati de investitii sau colaborari comerciale.
Discutiile au vizat inclusiv:
- exportul de produse agroalimentare si industriale catre UAE;
- dezvoltari imobiliare si proiecte de infrastructura;
- investitii in tehnologie si digitalizare;
- proiecte din domeniul energiei si sustenabilitatii.
Atmosfera a fost una orientata spre solutii concrete, iar interesul manifestat de ambele parti confirma potentialul ridicat al relatiei economice Romania–UAE.
O punte strategica intre Romania si Emiratele Arabe Unite
Romania–UAE Strategic Bridge Cluj 2026 marcheaza un nou pas in directia consolidarii dialogului economic bilateral, prin implicarea directa a antreprenorilor, a organizatorilor din mediul privat si a partenerilor juridici specializati in tranzactii internationale.
Prin initiativa lui Lucian Pop si prin colaborarea dintre Creative Home, Al Safar & Partners Advocates & Legal Consultants si PGC Partners Attorneys at Law, precum si prin prezenta in premiera a dezvoltatorului One Development, evenimentul a demonstrat ca dezvoltarea relatiilor economice Romania–UAE poate fi sustinuta eficient prin parteneriate public–private bine structurate si printr-o abordare strategica orientata spre rezultate concrete.
Pe aceasta cale dorim sa multumim:
I. Sponsorilor evenimentului:
- Devoratorii De Marketing
- OneDigital
- NOA
- Kibo Cabins
- Ready2Print
- Vitamizu
- Prima Invest
- Creative Home
- Al Safar & Partners Advocates & Legal Consultants
- PGC Partners Attorneys at Law
II. Partenerilor Media ai evenimentului:
- Ardeal Business
- Davos Media
- Cluj24 si Alba24
- Transilvania Business
Pe aceasta cale, dorim sa multumim tuturor sponsorilor si partenerilor media ai evenimentului. Povestea continua, iar deja planificam urmatorul Romania–UAE Business Summit, pentru a consolida si mai mult dialogul economic bilateral si parteneriatele internationale. Cititorii interesati pot accesa site-ul oficial si paginile noastre de social media pentru mai multe informatii: LinkedIn | Instagram.
Romania–UAE Strategic Bridge Cluj 2026 – Direct Economic Dialogue between Romania and the United Arab Emirates
The city of Cluj-Napoca hosted on February 17, 2026, the Romania–UAE Strategic Bridge Cluj 2026 – Regional Business Forum, organized under the umbrella of the Romania–UAE Business Summit, an initiative dedicated to strengthening economic relations between Romania and the United Arab Emirates and developing concrete partnerships between Romanian businesses and entrepreneurs and investors from the Gulf, continuing the efforts initiated in November 2025 in Dubai.
The event brought together over 170 entrepreneurs, investors, and company representatives from the Transylvania region and Bucharest, as well as international businesspeople interested in collaboration opportunities with the UAE market. Sectors represented included real estate, IT & Tech, energy, infrastructure, agriculture, food industry, HoReCa, healthcare, professional services, and technology, reflecting the diversity and dynamism of the regional business environment.
A highlight of this year’s edition was the first-time participation in Romania of the Dubai-based real estate developer One Development, the first company of its kind from the UAE to officially attend a regional business forum in Romania. The company’s representatives presented key data and information that any investor interested in the UAE real estate sector should consider prior to making an investment. Their presentation covered major projects developed in the Emirates, as well as strategic aspects such as areas of interest in Dubai and Abu Dhabi, high-yield project types, demand dynamics in the residential and mixed-use segments, and local market particularities in terms of regulations and investment structure.
Moreover, they expressed openness to identifying investment opportunities and partnerships in the Romanian market, highlighting the potential for bilateral collaborations in residential developments, mixed-use projects, and international real estate initiatives.
Organizers and Initiators of the Economic Dialogue
The event was organized with the direct involvement of the local business community, under the coordination of Mr. Lucian Pop, CEO of Creative Home and initiator of the Romania-UAE Business Summit.
Alongside him, as co-organizers, the law firms Al Safar & Partners Advocates & Legal Consultants and PGC Partners Attorneys at Law, represented by Mr. Paul-George Căta, Partner Attorney, played an active role. They were essential both in organizing and coordinating the event and in presenting relevant legal aspects regarding the expansion of Romanian entrepreneurs into the UAE (e.g., applicable legal framework, company registration process, necessary contracts).
Additionally, the team actively facilitated dialogue between Romanian entrepreneurs and representatives of the business community from the UAE and internationally, providing clarity on the applicable legal framework and concrete support for structuring potential international partnerships.
Institutional Participation and Official Opening
The economic dialogue took place in the presence of representatives from the Embassy of the United Arab Emirates in Romania, who emphasized the UAE’s ongoing interest in strengthening economic cooperation with Romania, particularly with the Transylvania region, recognized for its industrial, technological, and agricultural potential.
Also in attendance at the meetings and event were Mr. Viorel Băltărețu, Secretary of State at the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism, and Mr. Viorel Badea, Consul General of Romania in Dubai, representing the Romanian Consulate General in Dubai, whose presence reinforced the institutional and diplomatic dimension of the event.
In this context, the delegation was officially received at the City Hall of Cluj-Napoca, where an institutional meeting with Mayor Emil Boc took place. The discussions, held in the City Hall’s Glass Hall, focused on strengthening bilateral economic relations between Romania and the UAE and developing Cluj’s economic and innovation potential.
During the meeting, Mr. Hamdan Khalifa Shaheen Khalifa Almarar, Head of the Economic, Political, Media, and Public Diplomacy Section at the UAE Embassy in Romania, presented the vision for developing economic relations between the two countries and opportunities for cooperation in strategic sectors. Additionally, the potential initiation of a partnership between the city of Cluj-Napoca and a city in the UAE was discussed, serving as a foundation for joint projects in areas such as modern public administration, investment, and exchange of best practices.
Subsequently, the program continued at Casino – Urban Culture Center, where the Romania–UAE Strategic Bridge Business Event was held, featuring thematic presentations on the development of bilateral relations, the role of economic diplomacy, investment perspectives, legal aspects necessary for expanding businesses into the UAE, and partnership formation. Discussions included representatives from the Romanian Government, Cluj County Council, the diplomatic corps, and business leaders from Romania and the UAE.
Through this official meeting and the related events organized within the forum, Cluj-Napoca reinforces its position as an active European city, open to international partnerships and focused on sustainable economic development.
Legal and Strategic Support for Expansion into the UAE
The presence of representatives from Al Safar & Partners Advocates & Legal Consultants and PGC Partners Attorneys at Law, as organizers and legal partners of the event, provided a practical and applied dimension to the discussions.
Topics addressed included:
- Available legal structures and suitable jurisdictions for company formation in the UAE (Mainland vs. Free Zones);
- Tax regimes and investment incentives;
- Investment protection mechanisms;
- Strategic partnerships and joint ventures between Romanian and Emirati companies;
- Concrete steps for accessing the Abu Dhabi and Dubai markets.
Through their interventions, the organizers presented a structured overview of the applicable legal framework in the UAE and responded directly to entrepreneurs’ questions, providing clarity and access to verified information, essential for making informed investment decisions and generally difficult to obtain without specialized assistance.
Applied Networking and B2B Meetings
The event included extensive networking sessions and B2B meetings, during which Romanian entrepreneurs had the opportunity to present their projects directly to representatives and potential foreign partners interested in investments or commercial collaborations.
Discussions also focused on:
- Export of agri-food and industrial products to the UAE;
- Real estate developments and infrastructure projects;
- Investments in technology and digitalization;
- Projects in the energy and sustainability sectors.
The atmosphere was solution-oriented, and the strong interest shown by both sides confirms the high potential of the Romania–UAE economic relationship.
A Strategic Bridge between Romania and the United Arab Emirates
The Romania–UAE Strategic Bridge Cluj 2026 marks a new step toward strengthening bilateral economic dialogue through the direct involvement of entrepreneurs, private sector organizers, and legal partners specialized in international transactions.
Through the initiative of Lucian Pop and the collaboration between Creative Home, Al Safar & Partners Advocates & Legal Consultants, and PGC Partners Attorneys at Law, as well as the first-time presence of the developer One Development, the event demonstrated that the development of Romania–UAE economic relations can be effectively supported through well-structured public–private partnerships and a strategic, results-oriented approach.
We would like to extend our thanks to:
I. Event Sponsors:
- Devoratorii De Marketing
- OneDigital
- NOA
- Kibo Cabins
- Ready2Print
- Vitamizu
- Prima Invest
- Creative Home
- Al Safar & Partners Advocates & Legal Consultants
- PGC Partners Attorneys at Law
II. Media Partners:
- Ardeal Business
- Davos Media
- Cluj24 and Alba24
- Transilvania Business
We sincerely thank all the sponsors and media partners of the event. The story continues, and we are already planning the next Romania–UAE Business Summit to further strengthen bilateral economic dialogue and international partnerships. Interested readers can access the official website and our social media pages for more information: LinkedIn | Instagram.
